Blogs
May 13, 2024
Despite the known challenges and limitations inherent to biotech, this surge has propelled the industry onto a positive growth trajectory. Each transaction, big or small, holds the capacity to reshape the healthcare landscape, prompting frequent reviews and updates to strategic outlooks. ...
Every year in Q1, the Consumer Analyst Group NY (CAGNY) hosts a weeklong conference where leading CPGs share current performance metrics and strategies for the year's balance in hopes of winning investors' confidence and wallets. ...
If you're in the tech industry, you know how important it is to keep up with the latest trends, innovations, releases, and competitors. How do you verify how your competitors are developing and positioning their solutions, and how they compare to yours? That's where competitive product intelligence becomes a competitive advantage....
January 23, 2024
To many competitive intelligence practitioners out there, a primary-based intelligence deep dive request from a stakeholder, teammate, or senior leader can be daunting...
Primary research is a research method that relies on direct data collection, rather than on data that has already been collected. In other words, primary research is unique research that you undertake yourself, firsthand, as opposed to using data that has already been collected...
December 21, 2023
Looking back, 2023 has been a year to remember, and not in a good way, for most insurers. There were some early indicators in auto lines 2022 that 2023 would be difficult, but few foresaw the many natural and man-made events of 2023 and how those events would affect carriers...
December 06, 2023
Why is My Share of the Shelf Shrinking? Utilizing Win/Loss Methodologies for CPG Sales Enablement By Patrick Sturgeon, VP Financial Services Many consumers of grocery staples, like soft drinks, yogurt, pet food, and more, don't understand the complex sales process CPGs undergo with leading retailers...
In the dynamic landscape of product marketing, a keen understanding of consumer behavior, competitive dynamics, and market trends is critical. Crafting successful strategies is rooted in the ability to uncover, interpret, and apply insights from research effectively...
