Primary Research
You Can Act On
Fletcher has been a trusted source for Primary Research for over 35 years, helping businesses make confident, well-informed decisions. Our expertise is driven by a commitment to transparency and honesty and supported by deep industry insight. We are more than just a consultant; we are your partner in success.
Who we are
Since 1988, Fletcher has been a trusted source for Primary Research.
Our expertise is driven by a commitment to transparency and honesty and supported by deep industry insight. We are more than just a consultant; we are your partner in success.
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At Fletcher, we do more than deliver information—we dive deep into your unique business challenges, aligning our methodology and research to your specific goals. Our approach minimizes ambiguity, provides clarity and presents compelling results that put data into context.
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Fletcher’s clients benefit from our collaborative process, open communications, clearly defined project teams, regular updates, and an unwavering dedication to excellence. We leverage a broad range of sources and apply rigorous analysis tools to provide findings that are strategically aligned with your objectives and create sustainable market advantage.
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With Fletcher, you get a partner who is dedicated to delivering clear, actionable results, focused on solving your most difficult challenges and who will do more than inform. Fletcher answers your most pressing questions and provides the analysis necessary to drive critical business decisions.
Our Services
Fletcher has specialized in primary research for over 30 years. It's in our DNA. Our industry experts leverage their experience to dig deep and not settle for surface-level answers. Our primary research services range from ad-hoc/quick-turn projects to multi-year engagements and cover both tactical and strategic subjects. Regardless of the scope or duration of the project, we provide synthesized and contextualized answers to Key Intelligence Topics (KITs) and Key Intelligence Questions (KIQs), as well as recommendations and our thoughts on what the information means. We don't just provide raw data-we deliver intelligence to support strategies.
Competitive Insights
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Competitor Profiles
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Deep Dives (competitors, topics)
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Battlecards
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Conference Coverage
Customer Insights
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Voice of Customer
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Win/Loss Analysis
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Renewal Intelligence
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Mystery Shopping
Strategic Insights
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Landscape Analysis
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M&A Support/Due Diligence
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Strategy Workshops
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Competitor Monitoring
Fletcher by the numbers
50k+
Primary Interviews
5
Continents with Primary Research Capabilities
2M+
Research Hours Completed
35+
Years of Experience
Industries
The F&I market is amid unprecedented changes and challenges as the industry adjusts to emerging climate and security risks, societal and technological change, and the on-going political uncertainty. We use our suite of services that include primary sourced competitive intelligence, our best-in-class strategic Win/Loss program, tradeshow support, year-round competitive monitoring, and strategy planning session facilitation.
Fletcher's tech team are experts in competitive intelligence, helping tech companies from Fortune 500 to startups determine the best actions to outmaneuver competitors. Through various services like primary research, Win/Loss, sales enablement, product marketing, and more, we provide actionable insights to enable market dominance and growth.
The healthcare market is more competitive than ever. Cost-cutting and re-organizations throughout pharmaceutical, biotech, medical device, HIT, and diagnostics industries have yielded a more agile set of competition. Our clients emerge with a refined set of data collection and curation tools to approach future product launch and LCM. New challenges lead to new strategies, and to stay ahead, you need to access to trusted competitive intelligence at every turn.
Globally successful companies in the highly competitive, fast-moving environment of Consumer Products (CPG) react quicky and intelligently to make decisions with all available information. Constant innovation, thin margins, small differences per unit, trade support dynamics, go-to-market positioning, M&A activity, and an increasingly tight global supply chain are just some of the daily CPG market forces. World class competitive intelligence requires industry experience.
With deep expertise and experience in each industry, our team uses data-driven methodologies and innovative technologies to provide actionable insights and solutions. We work closely with clients to identify their unique business needs and challenges, and tailor our approach to deliver the best possible results. Whether it's streamlining operations, improving supply chain efficiency, or developing new business models, we are dedicated to helping our clients achieve their goals and stay ahead in an ever-changing business landscape.
Connect with us
To learn more about our capabilities, send us a note or book an introductory call.