Primary research involves collecting qualitative data directly through interviews with competitors and subject matter experts.
Strategy workshops are powerful because they help companies improve their strategic planning efforts by proactively anticipating competitor actions and market scenarios.
Trade Show Intelligence
Trade Show intelligence is one of the most powerful, efficient and cost-effective ways to gather intelligence and learn insights about industry trends and competitor initiatives.
Many companies conduct ad-hoc internal reviews of some of their bids, but a successful Win/Loss program is more comprehensive.
During an era of information overload, it is critical for decision makers to obtain relevant information as quickly as possible, and to filter out the data that doesn’t impact their businesses.