Technology
In the fast-paced tech industry, innovation and competitive monitoring are crucial for staying ahead. Technology firms must be agile to scale fast and pivot faster. Fletcher's tech team are experts in competitive intelligence, helping tech companies from Fortune 500 to startups determine the best actions to outmaneuver competitors. Through various services like primary research, Win/Loss, sales enablement, product marketing, and more, we provide actionable insights to enable market dominance and growth.
Services & Solutions
Client testimonials
"Fletcher put together data no one else could, resulting in driving our business decision and winning back past clients" - SaaS sales VP
Sales Enablement
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Voice of Customer
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Competitor Pricing Analysis
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Battlecards
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Win/Loss Analysis
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Renewal Intelligence
Strategy Enablement
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M&A Due Diligence
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​Competitor Roadmap Strategy
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Competitor Monitoring
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Competitor Landscape Analysis
Product Marketing
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Competitor Deep Dives
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Product Deep Dives and Comparison
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Conference Intelligence
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Go-To-Market Analysis
Case Studies
A global enterprise software company with a wide solution portfolio, growing through acquisition and market share gains, needed to increase win rates for its global and enterprise solutions across its sales organization. Partnering with Fletcher to pilot a Win/Loss program, our client was able to identify key purchase decision drivers and competitive insights that increased win rates and market share across the client's enterprise software portfolio, resulting in global recognition as an industry leader. From a pilot program shifting to an annual program over five years, the client has engaged with Fletcher to expand competitive services to competitor deep dives, product deep dives, M&A due diligence, and Go-To-Market analysis in parallel to Win/Loss. Reports from these various studies were widely circulated across numerous sales teams, product teams, executive leaders, and client's C-Suite.
