COVID-19’s Impact on CPG Advertising
The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several
Uncertainty and Competitive Intelligence
It’s hard to say, not knowing – Vermont Proverb Competitive intelligence in the business world is typically focused around actions by competitors and occasionally by new regulations. However, effective CI units often look beyond
Recap of Pharma CI 2019, USA
The annual US Pharma CI conference and Exhibition was held in Newark, New Jersey on September 18-19, 2019. Many of the leading global pharmaceutical competitive intelligence executives and service providers attended. Fletcher/CSI,