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COVID-19’s Impact on CPG Advertising
The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several
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Uncertainty and Competitive Intelligence
It’s hard to say, not knowing – Vermont Proverb Competitive intelligence in the business world is typically focused around actions by competitors and occasionally by new regulations. However, effective CI units often look beyond
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Recap of Pharma CI 2019, USA
The annual US Pharma CI conference and Exhibition was held in Newark, New Jersey on September 18-19, 2019. Many of the leading global pharmaceutical competitive intelligence executives and service providers attended. Fletcher/CSI,