As the world enters it’s third year with COVID, this seems like a good time to evaluate predictions made at the start of the pandemic. In March of 2020, I wrote a column for our newsletter with some thoughts on how COVID would…

Win/Loss Analysis is a powerful tool that can shed unique insights on the reasons why a company has sales success, or why it struggles to meet its goals. Looking back on 30+ years of Win/Loss experience, we have identified the…

The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several…

For many businesses, November and December are some of their busiest times. This is when companies close out their books on the year ending, review results, plan for the coming year, and generally ride the year end cycle. It is also…

It’s hard to say, not knowing – Vermont Proverb Competitive intelligence in the business world is typically focused around actions by competitors and occasionally by new regulations. However, effective CI units often look beyond…

The annual US Pharma CI conference and Exhibition was held in Newark, New Jersey on September 18-19, 2019. Many of the leading global pharmaceutical competitive intelligence executives and service providers attended. Fletcher/CSI,…

CI organizations constantly seek new and innovative methods to elevate their service offerings and enhance their primary data collection efforts. The foundation of these services is rooted in a well-rounded base of trustworthy…