Primary Research
View from the C-Suite
As the world enters it’s third year with COVID, this seems like a good time to evaluate predictions made at the start of the pandemic. In March of 2020, I wrote a column for our newsletter with some thoughts on how COVID would
Top Ten Benefits of Win/Loss Analysis
Win/Loss Analysis is a powerful tool that can shed unique insights on the reasons why a company has sales success, or why it struggles to meet its goals. Looking back on 30+ years of Win/Loss experience, we have identified the
Uncertainty and Competitive Intelligence
It’s hard to say, not knowing – Vermont Proverb Competitive intelligence in the business world is typically focused around actions by competitors and occasionally by new regulations. However, effective CI units often look beyond
Recap of Pharma CI 2019, USA
The annual US Pharma CI conference and Exhibition was held in Newark, New Jersey on September 18-19, 2019. Many of the leading global pharmaceutical competitive intelligence executives and service providers attended. Fletcher/CSI,
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