The Product Marketing Community held a full day educational and networking event in Boston on April 26. Over 100 product marketing professionals who work in the technology field gathered for an interactive event that featured…

The Association for Strategic Planning held its annual meeting in Denver where over 250 attendees shared experiences in planning, developing, and implementing strategy. The kick-off keynote was an overview of how the State of…

The Strategic and Competitive Intelligence Professionals (SCIP) annual conference is the premier global event for Competitive Intelligence (CI) professionals world-wide. As the only such event developed and run by the CI trade…

In May 2019, Fletcher CSI attended the International Competitive and Market Intelligence Conference held in Luxembourg. This Conference has become a “must attend” event for established as well as aspiring market intelligence…

Trade shows have existed for centuries to facilitate the promotion of products in one location. In 1851, London’s Great Exhibition – the first international exposition of manufactured products – displayed over 13,000 items…

Most market research and competitive insights professionals attend industry specific trade shows to gather information about competitors, the market, and customers. Learning how to be a “trade show professional” will help you…

Planning for trade shows, conferences, and congresses is a year-round effort. That’s true both when companies send their staff to trade shows to collect competitive intelligence, and when they plan around what to present and offer…

At one point or another, most people in business will attend a trade show. What happens when you attend a trade show depends on what you hope to get from the show and how prepared you are for the event. There are three kinds of trade…