Trade shows have existed for centuries to facilitate the promotion of products in one location. In 1851, London’s Great Exhibition – the first international exposition of manufactured products – displayed over 13,000 items…

Most market research and competitive insights professionals attend industry specific trade shows to gather information about competitors, the market, and customers. Learning how to be a “trade show professional” will help you…

Planning for trade shows, conferences, and congresses is a year-round effort. That’s true both when companies send their staff to trade shows to collect competitive intelligence, and when they plan around what to present and offer…

At one point or another, most people in business will attend a trade show. What happens when you attend a trade show depends on what you hope to get from the show and how prepared you are for the event. There are three kinds of trade…

Fletcher/CSI CEO Erik Glitman has written a guest column in Business People Vermont on making the most of trade shows. You can read the column here.

As a sponsor of SCIP 2013, we at Fletcher/CSI were pleased with the great turnout and lively sessions. I enjoyed interacting with the participants at my workshops on war gaming and using CI tools for exploring adjacent markets, and…