Technology

First Steps: Starting a Win-Loss Analysis Program

Technology | Win/Loss

The tech industry is fast paced, and a competitive advantage can appear & disappear in any given quarter. Whether there is a new release, new partnership, or acquisition, to continue to grow you need to understand exactly why you…

December 10, 2020 Read more

T-Mobile & Sprint Merger Approved

General | Technology

The approval of the T-Mobile and Sprint merger has both near-term and long-term impacts for the market. The near-term impact is one of confusion, fear, uncertainty, and waiting. The long-term impacts revolve around change,…

February 27, 2020 Read more

InsureTech Connect 2019 Recap

Finance & Insurance | Technology

InsureTech Connect was held from September 23-25 in Las Vegas. The conference consisted of over 250 speakers and representatives from over 7,000 companies across 60 countries. Speakers were diverse in origin and industry, from tech…

October 29, 2019 Read more

Competitive Marketing Summit 2019 Recap

Technology

In early October Fletcher/CSI sponsored and attended the second annual Competitive Marketing Summit in Denver, CO. The event attracted many leading hardware, software, and solutions providers, like Google, LinkedIn, and Dell. …

October 29, 2019 Read more

Starting Your Digital Transformation? Finishing? I Doubt It….

General | Technology

Digital transformation is the meta driver changing how almost all companies in all markets and industries interact with customers, what they sell, and even how employees work. For this article, we’re defining digital transformation…

July 30, 2019 Read more

Demand-Based Pricing: Risk or Reward?

Strategy | Technology

Recently, I have been wondering about the explosion of demand-based pricing algorithms used by a growing set of industries. Pricing strategies have certainly evolved since our founding thirty years ago, and it seems like demand-based…

July 31, 2018 Read more

Lessons from Cybersecurity for the CI professional

Competitive Intelligence | Technology

As we continue our 30-year celebration, I am reminded of how much cross-pollination there is between Competitive Intelligence skill sets and other analytical tools. Recently, that cross-pollination was highlighted in an application…

May 31, 2018 Read more

Earning Trust from Millennial Corporate Technology Buyers

Technology

Millennials now frequently contribute to corporate technology purchasing decisions and they are changing how decisions are made. As millennials move into leadership positions, it is important to understand how they make…

March 14, 2018 Read more

The Pendulum of Cybersecurity

Technology

Achieving security is a never-ending process that requires staying ahead of those entities that try to elicit harm. Cybersecurity, defined by NICCS as “the activity or process, ability or capability, or state whereby information and…

November 6, 2017 Read more