Strategy

Competitive Intelligence: Tactical or Strategic?

Recently on the LinkedIn SCIP group, someone posed the question as to whether CI is a strategic or tactical practice. The discussion got me thinking about how CI by itself is not wholly strategic, nor tactical – it’s a tool, and…

March 29, 2013 Read more

Social Media for Competitive Intelligence, Part 2

Competitive Intelligence | Research | Strategy

Last week’s post was about using social media for CI purposes. I discussed the different types of insight that can be gained from social media and the overall importance of patience, integration, and analysis in making the most of…

March 13, 2013 Read more

Social Media for Competitive Intelligence

Competitive Intelligence | Research | Strategy

In a recent study completed by Fletcher/CSI, we noted that social media is already becoming old hat and that most companies have dynamic programs in place to leverage social media for communication and strategy. For competitive…

March 7, 2013 Read more

Welcome to the Fletcher/CSI Blog

General | Strategy

Welcome to the Fletcher/CSI blog. We hope that you’ll find this a quick read with useful insights into the world of CI, and that you’ll make it a part of your weekly reads. 2013 marks the 25th year of business for Fletcher/CSI.…

February 21, 2013 Read more

Competitive Strategy Report November 2, 2012

Competitive Intelligence | News & Publications | Strategy

While it may be possible to create good strategy without the use of Competitive Intelligence, great strategy requires effective CI. In January Fletcher/CSI conducted a survey to understand the characteristics of an effective CI…

November 2, 2012 Read more

Competitive Strategy Report August 20, 2012

News & Publications | Strategy

As a group, CI professionals are a curious lot who find connections where others see randomness. This tends to produce serendipitous discoveries of linkages where CI provides the glue. The story of IBM’s turnaround in the 1990’s…

August 20, 2012 Read more

Competitive Strategy Report June 29, 2012

News & Publications | Strategy | Trade Shows

Fletcher/CSI has conducted a number of surveys in the past year to assess what is important to the CI community. Our surveys have focused on how to make CI more effective and more relevant. We chose this angle because we’ve seen a…

June 29, 2012 Read more

Competitive Strategy Report April 9, 2012

News & Publications | Research | Strategy

April 9, 2012 Read more

Competitive Strategy Report January 30

Competitive Intelligence | News & Publications | Strategy

This new year starts with our release of a major survey on the use and success of Win/Loss programs and the launch of a new survey on how CI units transform CI data into competitive strategy and build long term success. As the global…

January 20, 2012 Read more

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