Research

Primary research is an often overlooked, misunderstood, and undervalued component of competitive intelligence. Whether it’s not understanding the benefits, or believing secondary data is sufficient, many organizations fail to…

September 4, 2020 Read more

Improve Decision Support Through Integrated CI

Competitive Intelligence | Research

Combining ongoing secondary research with targeted primary research gives companies enhanced competitive and market insights needed to compete in this dynamic environment. Many Competitive Intelligence (CI) units have access to a…

July 31, 2020 Read more

Renewal Intelligence

Research | Strategy | Win/Loss

Sales reps are often surprised when a key account that they thought was satisfied does not renew. There may have been an assumption that because the account had not raised any issues, renewal was a certainty. This “no news is good…

May 28, 2020 Read more

Primary Research & Ethics

Research

In the field of Competitive Intelligence (CI) there are few areas more fraught with doubt and risk than primary data collection. The basis of Primary Data Collection relies on a direct and unfiltered connection between the…

October 30, 2019 Read more

Primary Research for Competitive Intelligence

Competitive Intelligence | Research

Most CI professionals are well aware that CI data comes in two forms, secondary and primary. Most are not as well-versed in the benefits and advantages that primary research brings to the CI effort. Over the next several blogs in this…

April 3, 2014 Read more

Thoughts on CI at the Start of 2014

General | Research | Strategy

The end of a calendar year offers most of us a chance to reflect on the past and review what was good, bad, and just average. For the world of CI, 2013 is closing in what seems to me to be an up year. After the tumult of 2012, 2013…

January 6, 2014 Read more

Social Media for Competitive Intelligence, Part 2

Competitive Intelligence | Research | Strategy

Last week’s post was about using social media for CI purposes. I discussed the different types of insight that can be gained from social media and the overall importance of patience, integration, and analysis in making the most of…

March 13, 2013 Read more

Social Media for Competitive Intelligence

Competitive Intelligence | Research | Strategy

In a recent study completed by Fletcher/CSI, we noted that social media is already becoming old hat and that most companies have dynamic programs in place to leverage social media for communication and strategy. For competitive…

March 7, 2013 Read more

Competitive Strategy Report April 9, 2012

News & Publications | Research | Strategy

While it may be possible to create good strategy without the use of Competitive Intelligence, great strategy requires effective CI. In January Fletcher/CSI conducted a survey to understand the characteristics of an effective CI…

April 9, 2012 Read more