Research

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Renewal Intelligence
Sales reps are often surprised when a key account that they thought was satisfied does not renew. There may have been an assumption that because the account had not raised any issues, renewal was a certainty. This “no news is good
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Primary Research & Ethics
In the field of Competitive Intelligence (CI) there are few areas more fraught with doubt and risk than primary data collection. The basis of Primary Data Collection relies on a direct and unfiltered connection between the