Competitive Intelligence

Primary research is an often overlooked, misunderstood, and undervalued component of competitive intelligence. Whether it’s not understanding the benefits, or believing secondary data is sufficient, many organizations fail to…

September 4, 2020 Read more

Improve Decision Support Through Integrated CI

Competitive Intelligence | Research

Combining ongoing secondary research with targeted primary research gives companies enhanced competitive and market insights needed to compete in this dynamic environment. Many Competitive Intelligence (CI) units have access to a…

July 31, 2020 Read more

The Untapped Value of Customer Feedback

Competitive Intelligence | Win/Loss

In an age where technology shrinks distances, understanding your customers has never been more important. Truly understanding your customers goes beyond who, to knowing why they buy. What drives their decisions, what are their met…

April 30, 2020 Read more

Creating a Winning Cause – Business culture as a source of competitive advantage

Competitive Intelligence | General

Notes from the UK /E.U. Office of Fletcher CSI. On Friday 31st January 2020, the UK withdrew from its membership of the European Union. This has been a momentous time in the history of Great Britain and Northern Ireland. The…

February 27, 2020 Read more

Your CI Refresh Check List

Competitive Intelligence | General | Strategy

It’s the start of the year, which means its time to evaluate what went well, and where you or your team can improve. Whether you are a department of one or many reviewing your strengths and weakness is a critical component for…

January 31, 2020 Read more

View From the C-Suite

Competitive Intelligence | General

Competitive intelligence (CI) at its core is about creating and maintaining competitive advantage. Michael Porter describes the sources of competitive advantage as cost advantage (the ability to deliver the product at a lower cost…

July 30, 2019 Read more

Building CI Functionality to Meet Today’s Market Dynamics

Competitive Intelligence | Strategy

Earlier this month, we led a full-day SCIP Boot Camp workshop on the elements that contribute to a successful CI unit. The workshop was designed to help new CI units that are working to establish themselves as highly effective units,…

April 30, 2019 Read more

A Look at Digital Transformation Across the Life Sciences & CPG Markets

Competitive Intelligence | General | Life Sciences

Life Sciences Market Digital transformation has impacted the entire spectrum of the Life Sciences industry in a multitude of ways. This includes areas such as drug development, patient diagnostics, patient journey management, and…

March 26, 2019 Read more

Competitive Intelligence: Tactical or Strategic?

Competitive Intelligence | Win/Loss

Those familiar with competitive intelligence often debate whether there is a difference between strategic or tactical CI. The discussion got me thinking about how CI by itself is not wholly strategic, nor tactical. In fact, it is a…

January 8, 2019 Read more

Prisoners of Geography and Prisoners of Change

Competitive Intelligence | Strategy | Uncategorized

Notes from the UK and European Operations of Fletcher/CSI. With reference to the best seller, Prisoners of Geography, written by Tim Marshall, Businesses of all sizes in the United Kingdom (UK) & Europe are now forced to…

December 19, 2018 Read more

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