Primary research is an often overlooked, misunderstood, and undervalued component of competitive intelligence. Whether it’s not understanding the benefits, or believing secondary data is sufficient, many organizations fail to…
Combining ongoing secondary research with targeted primary research gives companies enhanced competitive and market insights needed to compete in this dynamic environment. Many Competitive Intelligence (CI) units have access to a…
In an age where technology shrinks distances, understanding your customers has never been more important. Truly understanding your customers goes beyond who, to knowing why they buy. What drives their decisions, what are their met…
Notes from the UK /E.U. Office of Fletcher CSI. On Friday 31st January 2020, the UK withdrew from its membership of the European Union. This has been a momentous time in the history of Great Britain and Northern Ireland. The…
It’s the start of the year, which means its time to evaluate what went well, and where you or your team can improve. Whether you are a department of one or many reviewing your strengths and weakness is a critical component for…
Competitive intelligence (CI) at its core is about creating and maintaining competitive advantage. Michael Porter describes the sources of competitive advantage as cost advantage (the ability to deliver the product at a lower cost…
Earlier this month, we led a full-day SCIP Boot Camp workshop on the elements that contribute to a successful CI unit. The workshop was designed to help new CI units that are working to establish themselves as highly effective units,…
Life Sciences Market Digital transformation has impacted the entire spectrum of the Life Sciences industry in a multitude of ways. This includes areas such as drug development, patient diagnostics, patient journey management, and…
Those familiar with competitive intelligence often debate whether there is a difference between strategic or tactical CI. The discussion got me thinking about how CI by itself is not wholly strategic, nor tactical. In fact, it is a…