To provide high quality intelligence CI units need to be able to determine the Highest and Best use for each of their resources.
February 2, 2021 Read more
Competitive Intelligence
Primary research is an often overlooked, misunderstood, and undervalued component of competitive intelligence. Whether it’s not understanding the benefits, or believing secondary data is sufficient, many organizations fail to…
September 4, 2020 Read more
Combining ongoing secondary research with targeted primary research gives companies enhanced competitive and market insights needed to compete in this dynamic environment. Many Competitive Intelligence (CI) units have access to a…
July 31, 2020 Read more
In an age where technology shrinks distances, understanding your customers has never been more important. Truly understanding your customers goes beyond who, to knowing why they buy. What drives their decisions, what are their met…
April 30, 2020 Read more
Notes from the UK /E.U. Office of Fletcher CSI. On Friday 31st January 2020, the UK withdrew from its membership of the European Union. This has been a momentous time in the history of Great Britain and Northern Ireland. The…
February 27, 2020 Read more
It’s the start of the year, which means its time to evaluate what went well, and where you or your team can improve. Whether you are a department of one or many reviewing your strengths and weakness is a critical component for…
January 31, 2020 Read more
Competitive intelligence (CI) at its core is about creating and maintaining competitive advantage. Michael Porter describes the sources of competitive advantage as cost advantage (the ability to deliver the product at a lower cost…
July 30, 2019 Read more
Earlier this month, we led a full-day SCIP Boot Camp workshop on the elements that contribute to a successful CI unit. The workshop was designed to help new CI units that are working to establish themselves as highly effective units,…
April 30, 2019 Read more
Life Sciences Market Digital transformation has impacted the entire spectrum of the Life Sciences industry in a multitude of ways. This includes areas such as drug development, patient diagnostics, patient journey management, and…
March 26, 2019 Read more
Those familiar with competitive intelligence often debate whether there is a difference between strategic or tactical CI. The discussion got me thinking about how CI by itself is not wholly strategic, nor tactical. In fact, it is a…
January 8, 2019 Read more