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We recently hosted a webinar titled Intelligent Bidding – Using Competitive and Customer Insights to Win More, and we were thrilled to welcome over 200 participants from across industries. The level of engagement during the Q&A was outstanding, a clear sign that this topic resonates with those responsible for crafting high-impact proposals.

MedTech and Biotech are innovation hubs that consistently drive groundbreaking discoveries and pioneering solutions, even in the face of global political and economic challenges. These industries showcase remarkable transformative potential while also navigating uncertainties. Still, many professionals ponder how to strategically invest in tools and services to position their organizations for growth.

Chaotic times are often accompanied by competitive re‑sorting. In existing markets, new competitors and new ways of doing business emerge. At the same time, new products for previously unidentified markets create new demands. It can seem chaotic during the adjustment period until the new order comes into focus.