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COVID-19’s Impact on CPG Advertising
The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several
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Renewal Intelligence
Sales reps are often surprised when a key account that they thought was satisfied does not renew. There may have been an assumption that because the account had not raised any issues, renewal was a certainty. This “no news is good
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T-Mobile & Sprint Merger Approved
The approval of the T-Mobile and Sprint merger has both near-term and long-term impacts for the market. The near-term impact is one of confusion, fear, uncertainty, and waiting. The long-term impacts revolve around change,
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