general-icon
COVID-19’s Impact on CPG Advertising
Uncategorized
The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several…
July 31, 2020 Read more
win-loss-icon
Renewal Intelligence
Research | Strategy | Win/Loss
Sales reps are often surprised when a key account that they thought was satisfied does not renew. There may have been an assumption that because the account had not raised any issues, renewal was a certainty. This “no news is good…
May 28, 2020 Read more
technology-icon
T-Mobile & Sprint Merger Approved
General | Technology
The approval of the T-Mobile and Sprint merger has both near-term and long-term impacts for the market. The near-term impact is one of confusion, fear, uncertainty, and waiting. The long-term impacts revolve around change,…
February 27, 2020 Read more
1 2 3 … 11