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Primary Research & Ethics
Research
In the field of Competitive Intelligence (CI) there are few areas more fraught with doubt and risk than primary data collection. The basis of Primary Data Collection relies on a direct and unfiltered connection between the…
October 30, 2019 Read more
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Competitive Marketing Summit 2019 Recap
Technology
In early October Fletcher/CSI sponsored and attended the second annual Competitive Marketing Summit in Denver, CO. The event attracted many leading hardware, software, and solutions providers, like Google, LinkedIn, and Dell.  …
October 29, 2019 Read more
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Uncertainty and Competitive Intelligence
Uncategorized
It’s hard to say, not knowing – Vermont Proverb Competitive intelligence in the business world is typically focused around actions by competitors and occasionally by new regulations. However, effective CI units often look beyond…
September 30, 2019 Read more
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Recap of Pharma CI 2019, USA
Uncategorized
The annual US Pharma CI conference and Exhibition was held in Newark, New Jersey on September 18-19, 2019. Many of the leading global pharmaceutical competitive intelligence executives and service providers attended. Fletcher/CSI,…
September 30, 2019 Read more
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CiMi.con 2019 Recap
General | Trade Shows
Erik Glitman (left), Gordon Donkin (right) at CIMICON 2019 in Berlin, Germany. Copyright all Marcel Wogram. CiMi.con 2019 Berlin brought a refreshing level of consistency, while maintaining the same standards for high caliber…
July 30, 2019 Read more
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View From the C-Suite
Competitive Intelligence | General
Competitive intelligence (CI) at its core is about creating and maintaining competitive advantage. Michael Porter describes the sources of competitive advantage as cost advantage (the ability to deliver the product at a lower cost…
July 30, 2019 Read more
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