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While AI has been a growing topic across nearly every conference circuit, this event felt like a true inflection point. It became increasingly clear that AI is fundamentally reshaping competitive and market intelligence functions—moving organizations away from largely manual monitoring and reactive reporting toward always-on, automated intelligence ecosystems.

Most companies think they understand their customers. They have CRM notes, NPS scores, and a pile of survey responses sitting in someone's inbox. What they usually do not have is a real, structured practice of listening to the market in a way that drives decisions. Voice of Customer (VoC) research is the discipline of going directly to your buyers, your churned accounts, and your prospects to understand what they think, what they want, and why they make the decisions they

We recently hosted a webinar on AI and competitive intelligence. Before I share some of the big takeaways, I want to note for the record that it is April 2026, because this conversation will mean something different in six months. That's just the world we're operating in right now!