News, Updates & Company Info - Our Blog

Primary research is an often overlooked, misunderstood, and undervalued component of competitive intelligence. Whether it’s not understanding the benefits, or believing secondary data is sufficient, many organizations fail to…

September 4, 2020 Read more

Improving Employee Wellbeing, Challenges & Considerations

Finance & Insurance

Introduction: Subject to a multitude of drivers, annual US healthcare expenditure/capita has far outpaced annual GDP/capita growth. Under half of Americans receive health insurance through their employers, and annual healthcare cost…

September 4, 2020 Read more

Improve Decision Support Through Integrated CI

Competitive Intelligence | Research

Combining ongoing secondary research with targeted primary research gives companies enhanced competitive and market insights needed to compete in this dynamic environment. Many Competitive Intelligence (CI) units have access to a…

July 31, 2020 Read more

COVID-19’s Impact on CPG Advertising

Uncategorized

The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several…

July 31, 2020 Read more

Creating Effective Win/Loss Programs

General | Strategy | Win/Loss

It’s easy to conduct Win/Loss and get little benefit. It’s also easy to perform Win/Loss (W/L) in a truly effective way and derive great benefits that lead to improved value propositions, increased win rates, and ultimately…

July 1, 2020 Read more

Ten Steps to Maximize Your Win/Loss Results

Win/Loss

Win/Loss programs come in a wide variety of structures and offers, and we’ve seen most of them. What we’ve found is that there are certain steps any company can take to maximize their return on investment in Win/Loss.…

June 7, 2020 Read more

Renewal Intelligence

Research | Strategy | Win/Loss

Sales reps are often surprised when a key account that they thought was satisfied does not renew. There may have been an assumption that because the account had not raised any issues, renewal was a certainty. This “no news is good…

May 28, 2020 Read more

The Untapped Value of Customer Feedback

Competitive Intelligence | Win/Loss

In an age where technology shrinks distances, understanding your customers has never been more important. Truly understanding your customers goes beyond who, to knowing why they buy. What drives their decisions, what are their met…

April 30, 2020 Read more

The Future of Insurance: An IoT Perspective

Finance & Insurance | Uncategorized

Background: Industry experts, such as Arm (a leading semiconductor IP company whose technologies reach nearly three-quarters of the global population), predict there will be one trillion IoT (internet of things) devices by…

March 25, 2020 Read more

Creating a Winning Cause – Business culture as a source of competitive advantage

Competitive Intelligence | General

Notes from the UK /E.U. Office of Fletcher CSI. On Friday 31st January 2020, the UK withdrew from its membership of the European Union. This has been a momentous time in the history of Great Britain and Northern Ireland. The…

February 27, 2020 Read more

1 2 … 11 Next