News, Updates & Company Info - Our Blog

Competitive Intelligence in Times of Uncertainty

At its core, CI helps reduce uncertainty for company leadership. In periods of little change or market disruption, this is a relatively direct task that mostly follows known competitors in known markets. During periods of turbulence…

November 30, 2018 Read more

Going Beyond the Basics: How Leveraging a CI Vendor Can Support CI Unit Growth

Competitive Intelligence | Strategy | Uncategorized

Competitive intelligence, strategy, and market intelligence leaders across all industries feel the same pressures: The pressure to demonstrate the value of their CI function and grow it The pressure to regularly return actionable…

November 30, 2018 Read more

The Competitive Intelligence Market Cycle

Competitive Intelligence | Strategy

As Fletcher/CSI continues to celebrate its 30th year in operation, we pause to reflect on how the past thirty years have changed the practice of CI. This month my thoughts are about the larger CI cycles and where in the cycle we are…

October 29, 2018 Read more

The Rise of Medication Delivery Devices as a Key Point of Differentiation – Part I

Life Sciences

Technological innovations are driving a transition in the pharmaceutical industry and a new focus on adherence is occurring in the consumer-driven medical device industry. Medical devices are seen as a way to improve both patient…

October 16, 2018 Read more

Evolving the Patient Support Program to Gain Competitive Advantage

Life Sciences

Patient support programs (PSP) available for pharmaceutical/biotechnology products or therapeutic areas have unique features and benefits. While there are notable differences across programs, there are some common elements found…

September 25, 2018 Read more

How Big Data Affects Social (and CI) Polarization

Strategy

“Everyone is entitled to his own opinion, but not to his own facts.” – Daniel Patrick Moynihan, Former US Senator "There are three kinds of lies: lies, damned lies, and statistics." – Benjamin Disraeli, Former UK Prime…

September 24, 2018 Read more

What Does it Take to be a CI Professional?

Competitive Intelligence

Looking back over our thirty-year history, I am reminded of a key question that crops up whenever I talk to companies starting a CI unit. The question most frequently asked is about how to staff the unit and more specifically, what…

August 28, 2018 Read more

Not Just Nutrition: Environmental and Social Causes Behind Pet Food Brands

General

According to the 2017-2018 APPA National Pet Owners Survey, U.S. pet parents spend an average of $307 per year on dog food and $235 on cat food. Recent estimates show that traditional kibble and wet food products still dominate the…

August 27, 2018 Read more

Demand-Based Pricing: Risk or Reward?

Strategy | Technology

Recently, I have been wondering about the explosion of demand-based pricing algorithms used by a growing set of industries. Pricing strategies have certainly evolved since our founding thirty years ago, and it seems like demand-based…

July 31, 2018 Read more

Three Technologies Shaping the Finance and Insurance Industries

Finance & Insurance

In a similar fashion to how Walmart disrupted “Main Street” and how Amazon disrupted Walmart, the finance and insurance industries are ready for a new wave of disruption. This disruption may occur from within the industry itself…

July 31, 2018 Read more

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