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Competitive Intelligence: Tactical or Strategic?

Competitive Intelligence | Win/Loss

Those familiar with competitive intelligence often debate whether there is a difference between strategic or tactical CI. The discussion got me thinking about how CI by itself is not wholly strategic, nor tactical. In fact, it is a…

January 8, 2019 Read more

Prisoners of Geography and Prisoners of Change

Competitive Intelligence | Strategy | Uncategorized

Notes from the UK and European Operations of Fletcher/CSI. With reference to the best seller, Prisoners of Geography, written by Tim Marshall, Businesses of all sizes in the United Kingdom (UK) & Europe are now forced to…

December 19, 2018 Read more

Thirty Year Perspective: Looking Forward

Competitive Intelligence | General | Strategy

As we draw to the end of 2018 and move into the 31st year for Fletcher/CSI, it’s time to look to the future. If the past 30 years have provided any insights, it is that change will be a constant in the following 30 years, and likely…

December 19, 2018 Read more

Competitive Intelligence in Times of Uncertainty

Competitive Intelligence | Strategy | Uncategorized

At its core, CI helps reduce uncertainty for company leadership. In periods of little change or market disruption, this is a relatively direct task that mostly follows known competitors in known markets. During periods of turbulence…

November 30, 2018 Read more

Going Beyond the Basics: How Leveraging a CI Vendor Can Support CI Unit Growth

Competitive Intelligence | Strategy | Uncategorized

Competitive intelligence, strategy, and market intelligence leaders across all industries feel the same pressures: The pressure to demonstrate the value of their CI function and grow it The pressure to regularly return actionable…

November 30, 2018 Read more

The Competitive Intelligence Market Cycle

Competitive Intelligence | Strategy

As Fletcher/CSI continues to celebrate its 30th year in operation, we pause to reflect on how the past thirty years have changed the practice of CI. This month my thoughts are about the larger CI cycles and where in the cycle we are…

October 29, 2018 Read more

The Rise of Medication Delivery Devices as a Key Point of Differentiation – Part I

Life Sciences

Technological innovations are driving a transition in the pharmaceutical industry and a new focus on adherence is occurring in the consumer-driven medical device industry. Medical devices are seen as a way to improve both patient…

October 16, 2018 Read more

Evolving the Patient Support Program to Gain Competitive Advantage

Life Sciences

Patient support programs (PSP) available for pharmaceutical/biotechnology products or therapeutic areas have unique features and benefits. While there are notable differences across programs, there are some common elements found…

September 25, 2018 Read more

How Big Data Affects Social (and CI) Polarization

Strategy

“Everyone is entitled to his own opinion, but not to his own facts.” – Daniel Patrick Moynihan, Former US Senator "There are three kinds of lies: lies, damned lies, and statistics." – Benjamin Disraeli, Former UK Prime…

September 24, 2018 Read more

What Does it Take to be a CI Professional?

Competitive Intelligence

Looking back over our thirty-year history, I am reminded of a key question that crops up whenever I talk to companies starting a CI unit. The question most frequently asked is about how to staff the unit and more specifically, what…

August 28, 2018 Read more

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