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Primary Research & Ethics
In the field of Competitive Intelligence (CI) there are few areas more fraught with doubt and risk than primary data collection. It is also one of the few CI tools that can produce truly insightful results that are uniquely
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Competitive Marketing Summit 2019 Recap
In early October Fletcher/CSI sponsored and attended the second annual Competitive Marketing Summit in Denver, CO. The event attracted many leading hardware, software, and solutions providers, like Google, LinkedIn, and Dell.  
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Uncertainty and Competitive Intelligence
It’s hard to say, not knowing – Vermont Proverb Competitive intelligence in the business world is typically focused around actions by competitors and occasionally by new regulations. However, effective CI units often look beyond
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Recap of Pharma CI 2019, USA
The annual US Pharma CI conference and Exhibition was held in Newark, New Jersey on September 18-19, 2019. Many of the leading global pharmaceutical competitive intelligence executives and service providers attended. Fletcher/CSI,
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CiMi.con 2019 Recap
Erik Glitman (left), Gordon Donkin (right) at CIMICON 2019 in Berlin, Germany. Copyright all Marcel Wogram. CiMi.con 2019 Berlin brought a refreshing level of consistency, while maintaining the same standards for high caliber
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View From the C-Suite
Competitive intelligence (CI) at its core is about creating and maintaining competitive advantage. Michael Porter describes the sources of competitive advantage as cost advantage (the ability to deliver the product at a lower cost
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