To provide high quality intelligence CI units need to be able to determine the Highest and Best use for each of their resources.
February 2, 2021 Read more
Originally scheduled for May, 2020, the Strategy and Competitive Intelligence Professionals (SCIP) annual conference, made a radical, and successful transition to virtual in November, 2020. Fletcher/CSI (FCSI) has sponsored SCIP…
December 10, 2020 Read more
The tech industry is fast paced, and a competitive advantage can appear & disappear in any given quarter. Whether there is a new release, new partnership, or acquisition, to continue to grow you need to understand exactly why you…
December 10, 2020 Read more
You might suspect that fewer drivers on the road because of COVID-19 would lead to safer conditions. In fact, motor vehicle fatalities are up roughly 30% since March of this year compared to 2019. If driving behavior is any…
November 4, 2020 Read more
Effective Win/Loss programs are about so much more than sales team’s performance. An effective Win/Loss program gathers information about issues that affect every part of the company. For this reason, it is important to engage a…
November 4, 2020 Read more
Primary research is an often overlooked, misunderstood, and undervalued component of competitive intelligence. Whether it’s not understanding the benefits, or believing secondary data is sufficient, many organizations fail to…
September 4, 2020 Read more
Introduction: Subject to a multitude of drivers, annual US healthcare expenditure/capita has far outpaced annual GDP/capita growth. Under half of Americans receive health insurance through their employers, and annual healthcare cost…
September 4, 2020 Read more
Combining ongoing secondary research with targeted primary research gives companies enhanced competitive and market insights needed to compete in this dynamic environment. Many Competitive Intelligence (CI) units have access to a…
July 31, 2020 Read more
The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several…
July 31, 2020 Read more
It’s easy to conduct Win/Loss and get little benefit. It’s also easy to perform Win/Loss (W/L) in a truly effective way and derive great benefits that lead to improved value propositions, increased win rates, and ultimately…
July 1, 2020 Read more