SCIP’s IntelliCon 2020
Originally scheduled for May, 2020, the Strategy and Competitive Intelligence Professionals (SCIP) annual conference, made a radical, and successful transition to virtual in November, 2020. Fletcher/CSI (FCSI) has sponsored SCIP
COVID-19’s Impact on CPG Advertising
The is no disagreement that COVID-19 will forever alter the consumer goods landscape. For instance, COVID-19 has dramatically impacted how CPG manufacturers communicate with shoppers. Brand messaging has evolved in several
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