Primary Research
For Competitive Advantage
Fletcher has been a trusted source for Primary Research for over 35 years, helping businesses make confident, well-informed decisions. Our expertise is driven by a commitment to transparency and honesty and supported by deep industry insight. We are more than just a consultant; we are your partner in success.
Who we are
Since 1988, Fletcher has been a trusted source for Primary Research.
Fletcher delivers Primary Research and Competitive Intelligence that drives confident business decisions. We go beyond simple data collection with our proprietary-sourced insights to minimize ambiguity, provide clarity, and align with your strategic goals.
​
With deep industry expertise and a commitment to transparency, we work as an extension of your team, offering clear analysis, ongoing updates, and actionable findings. More than just intelligence, we provide the answers you need to stay ahead.
​​
-
35+ years of experience delivering market and competitive intelligence.
-
Minimize ambiguity with well-sourced insights and clear analysis.
-
High confidence, high impact — our findings support with your business decisions.
-
Beyond data points — we tell the story behind the insights.
-
Expert partnership — we collaborate closely to uncover strategic opportunities.
-
Ongoing updates to keep you ahead of industry shifts.
-
Transparent, honest, and easy to work with — trusted by long-term clients.
​
We don’t just gather intelligence—we deliver clarity, strategy, and competitive advantage.
​
Our Solutions
Fletcher has specialized in primary research for over 35 years. It's in our DNA. Our industry experts leverage their experience to dig deep and not settle for surface-level answers. Our primary research services range from ad-hoc/quick-turn projects to multi-year engagements and cover both tactical and strategic subjects.
For any project scope or duration, we provide synthesized and contextualized answers to Key Intelligence Topics (KITs) and Key Intelligence Questions (KIQs), as well as recommendations and our thoughts on what the information means.
We don't just provide raw data-we deliver intelligence to support strategies.
Competitive Insights
-
Competitor Profiles
-
Deep Dives (competitors, topics)
-
Battlecards
-
Conference Coverage
Customer Insights
-
Voice of Customer
-
Win/Loss Analysis
-
Renewal Intelligence
-
Mystery Shopping
Strategic Insights
-
Landscape Analysis
-
M&A Support/Due Diligence
-
Strategy Workshops
-
Competitor Monitoring
The Fletcher Difference
Fletcher by the numbers
50k+
Primary Interviews
5
Continents with Primary Research Capabilities
2M+
Research Hours Completed
35+
Years of Experience
Core Industries
The financial services market is amid unprecedented changes and challenges as the industry adjusts to emerging climate and security risks, societal and technological change, and the on-going political uncertainty. We use our suite of services that include primary sourced competitive intelligence, our best-in-class strategic Win/Loss program, tradeshow support, year-round competitive monitoring, and strategy planning session facilitation.
Fletcher's tech team are experts in competitive intelligence, helping tech companies from Fortune 500 to startups determine the best actions to outmaneuver competitors. Through various services like primary research, Win/Loss, sales enablement, product marketing, and more, we provide actionable insights to enable market dominance and growth.
The healthcare market is more competitive than ever. Cost-cutting and re-organizations throughout pharmaceutical, biotech, medical device, HIT, and diagnostics industries have yielded a more agile set of competition. Our clients emerge with a refined set of data collection and curation tools to approach future product launch and LCM. New challenges lead to new strategies, and to stay ahead, you need to access to trusted competitive intelligence at every turn.
Globally successful companies in the highly competitive, fast-moving environment of Consumer Products (CPG) react quicky and intelligently to make decisions with all available information. Constant innovation, thin margins, small differences per unit, trade support dynamics, go-to-market positioning, M&A activity, and an increasingly tight global supply chain are just some of the daily CPG market forces. World class competitive intelligence requires industry experience.
With deep expertise and experience in each industry, our team uses data-driven methodologies and innovative technologies to provide actionable insights and solutions. We work closely with clients to identify their unique business needs and challenges, and tailor our approach to deliver the best possible results. Whether it's streamlining operations, improving supply chain efficiency, or developing new business models, we are dedicated to helping our clients achieve their goals and stay ahead in an ever-changing business landscape.
Connect with us
To learn more about our capabilities, send us a note or book an introductory call.