Competitive Positioning:

We'll enable you to assess your company's perceived strengths and weaknesses against those of your competitors, in order to develop more effective strategic plan.

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Strategic Planning Print E-mail

Constructing viable strategic plans without knowledge of your competitors' strategies, plans, or positioning is a conundrum.

Having Fletcher/CSI provide critical strategic competitive information through its investigation and research arm, will assure that clients have the timely and accurate responses necessary to fill in the gaps. Fletcher/CSI clients have the confidence that their team will have all the information needed to consider the appropriate competitive landscape as it implements strategic initiatives. Our data integrates seamlessly into client reports, improving the effectiveness of strategy presentation.

Case Study

01.

A financial services company seeking to expand by acquisition had looked at hundreds of potential targets before engaging the services of Fletcher/CSI. Using an extensive network of international contacts and conducting exhaustive primary research, Fletcher/CSI pared down the list and enabled the completion of the strategic plan, which clearly identified viable acquisition targets.

Case Study

02.

A pharmaceutical company wanted to evaluate their own, internal decision-making process. They began to look at all aspects, including reporting, communication, and authority levels. Critical to their decisions was the knowledge of how other companies handled the same process. Fletcher/CSI was able to supply them with the competitor bench-marking information they needed to better make better informed judgments as to how to amend their own process.

Case Study

03.

 

Assessment of Product Development

Purpose:
In an industry with limited numbers of vendors and customers, it is essential to remain at the forefront of innovation and product development. The client requested a study to learn what new products its competition had under consideration and under development in order to prepare an effective competitive product development strategy.
Results:
The study identified the latest industry trends and the specific ways - both product and technology oriented - in which the competitor is able to meet those challenges. It detailed the competitor's major strengths and considerable weaknesses. The reactions of industry clientele to both the competitor and the client were reported. A thorough analysis of the competitor's ability to modify its product mix to meet potential competitive changes was conducted.

Case Study

04.

 

Analysis of Competitor's Worldwide Information System

Purpose:
The study explored the strategy and process followed by a worldwide company to change its information technology network from a system of independent systems operating on a self-contained basis, by country, to an efficient network functioning as a single global system with local presence. The technology used, the hierarchy of the system, and implications for the company and its competitors were examined.
Results:
The client was able to evaluate the necessity of modifying its own information system and the strategies which would maintain its competitiveness.
 

Industry expertise from Fletcher/CSI

bridge span over river
  • Automotive and Equipment Manufacturing
  • Banking, Insurance, and Financial Services
  • Chemical Manufacturing
  • Computers and Electronics
  • Food and Consumer Packaged Goods
  • Healthcare and Pharmaceutical
  • Staffing services
  • Transportation
  • Telecommunications

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