The power of market research from Fletcher/CSI Whether broad scope or in-depth market exploration and examination, market data can help companies to position current or potential products and identify customers, suppliers and competitors worldwide. Fletcher/CSI's market research expertise can reveal corporate alliances and market trends that will bring a greater perspective to clients, enabling them to make appropriate winning sales and marketing strategies. Case Study01.
Aligning strategy with probability An electronics firm was considering which products to develop in response to opportunities created by the Internet. Using a Market Research and Futures Analysis, Fletcher/CSI created a multi-level analysis, which prepared the client for several potential scenarios and helped it to maximize profit based on each outcome. The client changed strategies to exploit a most likely scenario and began to push technology to make that scenario a reality. Realizing Asia's potential Purpose: To describe, by specific part number, the size and character of the market for a type of product in eight Asian countries and across seven industrial applications. The study identified those markets representing the greatest potential for sales and those part numbers accounting for the majority of product sold in each national market. Results: The client was able to develop strategic plans leading to a successful expansion of its operations into the Asian market. Fulfilling the promise of fuel cells
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