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The power of futures-based research from Fletcher/CSI

Decisions about the launch of a future product and/or service should depend on solid information Trends must be analyzed and probabilities assigned for the future outcome. Fletcher/CSI's Futures Studies employ the STEEP view to indicate how changes in Society, Technology, the Environment, Economy, and Politics could impact business. In-depth analyses explore which changes might occur, asses the probability of each one, then devise ways to derive maximum benefit from each outcome.

Case Study

01.

 

Identifying future markets

A major electronics firm was seeking advice on the direction of automotive electronics. Applying the STEEP analysis lead Fletcher/CSI to a conclusion that there would be increasing integration of all personal electronics and data, so the client was able to re-direct development efforts toward more profitable information devices and storage systems.

Case Study

02.

 

Maximizing future profits

An electronics firm was considering which products to develop in response to opportunities created by the Internet. Fletcher/CSI's Market Research and Futures Analysis created a multi-level analysis, which prepared the client for several potential scenarios and helped to maximize profit based on each outcome. The client changed strategies to exploit a most-likely scenario and began to push technology to make that scenario a reality.

Case Study

03.

 

Intelligence on intelligent vehicles

Purpose:
Determine the direction of research and product development in the field of vehicle networking and the integration of electronic devices within cars. The client required a detailed overview of the field, future developments, technology roadmaps, and competitors' likely future actions.
Results:
The analysis included a look at the potential for networked vehicles, the functionality of the technology, obstacles to product dissemination, and possible opportunities for the client. Specifically, the research examined products currently available, strategic alliances, market segmentation, technological trends, and the likely future of the technology and competitor's roles in the marketplace. The status of technological development and market direction of over 60 companies worldwide was provided. Client used the report to develop strategic alliances with select competitors who had technology development paths that fit the likely technology roadmap.
 
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Industry expertise from Fletcher/CSI

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  • Automotive and Equipment Manufacturing
  • Banking, Insurance, and Financial Services
  • Chemical Manufacturing
  • Computers and Electronics
  • Food and Consumer Packaged Goods
  • Healthcare and Pharmaceutical
  • Staffing services
  • Transportation
  • Telecommunications

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