General

The Fletcher/CSI General practice serves top companies from a breadth of industries, including manufacturing and industrial, consumer packed goods, professional services, and general merchandise. Our General practice analysts have professional experiences in various industry segments and companies. This broad knowledge allows the analysts to quickly come up to speed when new projects kick-off. This team helps clients learn about industry trends and gain detailed insights about issues related to all business functions.

To learn more about how we advise our General practice companies, please see the link below and read our case studies.

Manufacturing, Consumer Goods, and Services

Case Studies

Specialty Product Market Assessment

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Challenge

A manufacturer of a specialty product was concerned that the long term growth in the market was slowing and that the market would become unprofitable.

Solution

Fletcher/CSI used primary research to contact industry thought leaders, competitor employees, and buyer groups. We determined that there would be some slowing in the core market; however, with price and other adjustments, adjacent markets could grow to exceed the original market in size.

Outcome

The client determined that it could offer a differentiated product and pricing to expand into the adjacent markets and grow.

Travel Management Company Share of Wallet

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Challenge

A travel management company became aware of an emerging competitor with a different value proposition and market approach.

Solution

Fletcher/CSI conducted a strategy workshop and determined that the competitor used a different method, and offered an alternative solution that threatened to take share of wallet from the client.

Outcome

The strategy workshop identified weaknesses in the competitor’s offer, and opportunities for the client to incorporate new features that would attract the same user group and recover wallet share.

Specialty Food Products Market Innovations

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Challenge

A specialty food products company needed to be informed of developments in their space and how competitors addressed growing concerns over GMOs and organic ingredients.

Solution

Fletcher/CSI attended the two largest industry trade shows to engage competitor staff and industry observers in deep discussions about market trends, product developments, and consumer preferences.

Outcome

Trade show attendees identified a growing market for GMO free, organic, and gluten free products in the high end of the market. The client was able to incorporate these features into a new higher-end branded product and quickly gained market share.

Winning in Facilities Management

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Challenge

A facilities management service provider was evaluating its market messaging and developing a new strategy for the changing market.

Solution

Fletcher/CSI conducted several win/loss deals to understand the buyer decision process and the relative importance of several factors in the decision.

Outcome

The client changed its messages to emphasize factors that were more important to the decision, and refocused development efforts to perform better against those factors.

Related Blog Posts

Welcome to the Fletcher/CSI blog. We hope that you’ll find this a quick read with useful insights into the world of CI, and that you’ll make it a part of your weekly reads. 2013 marks the 25th year of business for Fletcher/CSI.
February 21, 2013 Read more