ja_mageia

Overall Assessment of Competitors - Top Ten Pharmaceutical Company
Customized Study:

01.

A pharmaceutical company wanted to benchmark their own operations directly with their competition. Our team of experts went to work to provide our client data on their competitor's:

• Market share
• Pricing, revenues, and product mix
• Distribution channels
• Service policies and marketing strategies
• Alliances, organizational structure and key personnel

After the study, our client had an enhanced understanding of all of its competitors, and in particular the strengths and weaknesses of the competition. As a result, our client implemented a more aggressive marketing strategy - gaining them a much stronger position in the marketplace.

02.

Our client required an assessment of the impact that a competitor's restructuring would have on the marketplace. Our comprehensive study provided our client with a host of beneficial information as we examined:

• Recent acquisitions
• Plant closings and divestitures
• Impact on manufacturing and distribution

Based on the data provided by our analysis, our client developed consumer and trade promotions to counterattack the competitor's initiatives. They also began to concentrate on product and geographic territories where their growth would not be hindered by competitive threats. These successful business tactics boosted our client's revenues, market share, and profitability.

03.A top ten pharmaceutical company required a better understanding of its competitors' operation. Our study provided the client with:

• a diagram of reporting relationships, both functionally and informal
• profiles of key personnel at each level
• the number of people in each group

Subsequent to our study, our client was better prepared to anticipate competitor reaction and industry movement, giving them the competitive advantage they needed to increase sales and further penetrate the market.

04.This client asked that we study the top three competitors' operations to determine:

• Consumables used
• Covered supplies
• Strategic alliances
• Physical distribution
• Strategic planning

The data obtained by this investigation allowed our client to gain an understanding of their competitors' logistical, tactical and strategic operations. Our analyses also provided our client with an intelligence assessment that helped them to build a stronger and more productive operational entity and attain a better overall market position.

05.An OTC company required outside help in evaluating acquisition targets. This client approached Fletcher/CSI Healthcare to examine the targeted companies' operations including:

• Organizational structure
• Key individuals
• Partners
• Technology platforms
• Products
• Market vision

Our investigation, and the information we obtained, allowed our client to pursue two U.S. and two European acquisition targets. Ultimately, our client entered into partnership with the candidate that best fit operationally, culturally and organizationally.