CI Tips

January 2018: Finalize conference planners and team assignments 2-3 weeks before trade shows to maximize the value of these events.

December 2017: Always think of subsequent questions to ask during a primary interview. Even if you get the answer, the client will want more details.

November 2017: Be brief, specific, and clear. CI professionals should have robust data, but be able to present concise findings. Executives needs answers versus too many words.

October 2017: The most effective Win/Loss studies incorporate both quantitative and qualitative data across the key decision factors.

September 2017: Never minimize the potential of an emerging competitor. A threat that seems small today might significantly impact your business down the road.