Strategy

View from the C-Suite: Planning for a Post-COVID World

Just a little over a year ago businesses and economies around the world shut down in efforts to control the spread of COVID-19. Governments started emergency fiscal stimulus programs to support businesses and individuals. Truly…

April 9, 2021 Read more

Highest and Best Use in the CI Community

Competitive Intelligence | Strategy

To provide high quality intelligence CI units need to be able to determine the Highest and Best use for each of their resources.

February 2, 2021 Read more

Creating Effective Win/Loss Programs

General | Strategy | Win/Loss

It’s easy to conduct Win/Loss and get little benefit. It’s also easy to perform Win/Loss (W/L) in a truly effective way and derive great benefits that lead to improved value propositions, increased win rates, and ultimately…

July 1, 2020 Read more

Renewal Intelligence

Research | Strategy | Win/Loss

Sales reps are often surprised when a key account that they thought was satisfied does not renew. There may have been an assumption that because the account had not raised any issues, renewal was a certainty. This “no news is good…

May 28, 2020 Read more

Your CI Refresh Check List

Competitive Intelligence | General | Strategy

It’s the start of the year, which means its time to evaluate what went well, and where you or your team can improve. Whether you are a department of one or many reviewing your strengths and weakness is a critical component for…

January 31, 2020 Read more

Building CI Functionality to Meet Today’s Market Dynamics

Competitive Intelligence | Strategy

Earlier this month, we led a full-day SCIP Boot Camp workshop on the elements that contribute to a successful CI unit. The workshop was designed to help new CI units that are working to establish themselves as highly effective units,…

April 30, 2019 Read more

View from the C-Suite – A New Perspective

Strategy

The last month of the year is when many people and companies review the past year. We celebrated our 30th year in business in 2018 with a retrospective on CI and how it has changed since 1988. Now, in our 31st year, we are initiating…

January 31, 2019 Read more

Prisoners of Geography and Prisoners of Change

Competitive Intelligence | Strategy | Uncategorized

Notes from the UK and European Operations of Fletcher/CSI. With reference to the best seller, Prisoners of Geography, written by Tim Marshall, Businesses of all sizes in the United Kingdom (UK) & Europe are now forced to…

December 19, 2018 Read more

Thirty Year Perspective: Looking Forward

Competitive Intelligence | General | Strategy

As we draw to the end of 2018 and move into the 31st year for Fletcher/CSI, it’s time to look to the future. If the past 30 years have provided any insights, it is that change will be a constant in the following 30 years, and likely…

December 19, 2018 Read more

Competitive Intelligence in Times of Uncertainty

Competitive Intelligence | Strategy | Uncategorized

At its core, CI helps reduce uncertainty for company leadership. In periods of little change or market disruption, this is a relatively direct task that mostly follows known competitors in known markets. During periods of turbulence…

November 30, 2018 Read more

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