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Global Strategic Decision Support

We have been advising global Fortune 500 clients across all major industries since 1988. To learn how our research and analysis delivers simple and powerful insights that can help your business stay competitive, visit our Practices and Services pages.

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Demand-Based Pricing: Risk or Reward?
Recently, I have been wondering about the explosion of demand-based pricing algorithms used by a growing set of industries. Pricing strategies have certainly evolved since our founding thirty years ago, and it seems like demand-based

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